Posts Tagged ‘Yo momma’

(I won’t)

January 15, 2009

In case you weren’t ‘leisure working‘ yesterday, let me bring you up to speed.

Personal insurance is one thing — fine — but direct mail is another.

I promised before I wouldn’t waste your attention or pummel you with messages and I won’t.

Nobody wants that:

Just give me the $ and let me create something that might actually add value, instead.

(As @jonmyers said: but that would be too obvious.)

My goal has been to operate independently and create a new culture from the ground up — something I could believe in.

And I’ve done it.

BUT, brilliant is a boutique division of a traditional insurance agency, still (one of the top 25 independent agencies in Columbus, no less).  I got folks to answer to.

but But BUT… as somebody over at the Brains crew said at one point — and I firmly believe — you MUST:

Everything I’ve done so far has been for a purpose.

From whom I do it for: local, independent businesses, creatives, collectives, non-profits, etc — i.e., cultural entrepreneurs.

To how I do it: wherever (I’m mobile), whenever (day, night, week/end), I come to you — just make an appointment.

(That’s IF you want to meet.  If you’re too busy or in a pinch, we can do the whole thing via twitter, chat, text, email — whatever you prefer.  And you ALWAYS know how to get in touch.)

So here’s what I’m going to do.

I’m going to start handling some personal insurance.  On a limited basis.  Only by referral.

I will not work with just anybody.

This a boutique: I provide specialized services to select group of clients.  I have litmus tests.  I am picky.

I underwrite accounts with a curatorial eye.  My network of clients reflects that.  We work collaboratively towards the common good.

So you have to either already know me, know somebody I’m working with, or else we need to be connected somehow online.

(Likewise, if these conditions apply, you can refer friends.)

I figured out long ago that great clients inspire great service.  And I don’t bother feigning impartiality about either.  This is the deal.

One last semantic note:

From day one, the adjective in our name was meant to be descriptive of our clients, not us.  (Of course.)

I got the idea after doing this gift card.

Between you and me, I’ve always thought of it more in the cheeky, British sense — as in ‘particularly good’ or ‘unusually wonderful.’  Rather than meaning quite literally brilliant.

Think you might be a good fit?  Get in touch.