Picky?

by

My litmus test for taking on new clients is unscientific and subjective as hell and goes a little like this:

  1. Are they local?
  2. Are they independent?
  3. Are they passionate about what they do?
  4. Am I passionate about what they do?
  5. Is it interesting?
  6. Can I give them my full, unequivocal endorsement?
  7. Am I a customer of theirs?  (If not, why not?)
  8. Do they help set Columbus apart?
  9. Are they making things better?
  10. Etc etc etc.

The answer isn’t always ‘yes’ for all of the above.  Nor is it by any means an exhaustive list.  But it should give you a pretty good idea of the type of folks we like working with.

So should this.

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