making it better

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back in november, in his keynote speech at the 2007 futuretrends conference in miami, fl, piers fawkes issued the following challenge:

if there is an economic reason to change the world…

…as a trends analyst, researcher, innovation director or concerned party, it’s your job, should you choose to accept it, to create that change.

your job is to inspire your companies. inspire them:

  • to lead
  • to be good
  • to make things better

right about that same time, 1200 miles away, here in columbus, i was issuing a similar challenge to our agency principal at jda, except with a singularly immodest proposal attached: give me the resources, backing, and budget, and let me create a new agency — from the ground up, on my terms — so we can lead and help shape the future.

he said ‘yes.’

that night, i unpacked the still-germinating idea into a clumsy powerpoint and uploaded it:

jump cut a month-and-a-half forward, and we’re getting ready to meet piers’ challenge with brilliant.

this is about columbus.

this is about passion for the potential for the future.

and, if you’re engaged locally in the commercial application of creativity — a cultural entrepreneur — this is about you.

stay tuned.

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3 Responses to “making it better”

  1. AmyD Says:

    can only just say, “Woot!”

  2. Ashley V. Routson Says:

    I’m so excited for brilliant!!!! When is the launch scheduled?

  3. ryan Says:

    real soon. probably next month.

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