striking chords



i love i love [sic] treefort’s approach on this. obviously it’s not going to speak to everyone, but i think that’s at least half the point: it starts qualifying right off the bat, resonating with the target market, but probably turning away some folks, too, saving both treefort and the now disqualified former prospects some time. effective and thoughtful.



One Response to “striking chords”

  1. AmyD Says:

    Oh I love this too! Simple. Perfect!

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