intelligent design

if, a couple weeks back, like us, you found yourself parceling out your saturday between scoot-a-que, the microbrew festival, and craftin’ outlaws, it’d be unsurprising if you didn’t notice the branding clinic put on by our talented friends at element design group, in part, literally right under your nose:

from the kicky cutters on your shirt

to the cbcon your pint glass

to the labeling on your jeni’s pints and the bajaj

to our gift cards

of course branding and identity design’s about much more than logos.

e.g. what do you stand for?

beyond element’s exceptional work for local, independent businesses, their commitment to clintonville, and the fact that they roast their own delicious coffee beans, it’s stuff like john experimenting with a four-day work week, asia’s hope, and the proposed micro-enterprise initiative, stir, that makes me believe in element.

Tags: asia's hope, columbus brewing company, cutters, element, jeni's, stir